Design and Development
Through in-depth packaging research we help brands enter the mind of their consumers, understand what motivates them to select one product over the other, and leverage this understanding to stand out in a cluttered market.
We’ll help you benchmark your current shelf performance, understand where the gaps lie, and gain insights on the design cues to follow in terms of aesthetics, functionality & ergonomics.
Concept sketching helps us translate proposed ideas into strong visuals which serve as blueprints for the final design. At this stage, we also create mood boards in the form of a collection of visual materials that follow a particular theme, style or concept.
Through these mood boards, we establish the layout, colour, typography and textures. This helps us define your brand identity and serves as the first stepping stone toward designing an aesthetically appealing product.
In the final step of the design process, we bring our initial sketches to life through 3D digital renders. This process is carried out by our trained experts using state-of-the-art software.
Interactive renders help you better envision and experience the packaging before it goes into development.
